When he comes to a website, each user starts by inspecting the main features. Finding them easily along with a pleasant design are the main characteristics of a good website. And all these are parts of web design.
Let’s discuss what good web design is?
Experienced webmasters know that the success and effectiveness of a site are largely due not only to technical capabilities but also to its visual part, which is design. It has been proven that a site with poor quality design has low statistics (high bounce rate, low visitor time on the site, low page views, low CTR).
Let’s enclose 5 main factors that define web design accurately.
1. The main purpose. The main task of web design is to arouse the user’s interest, and trust in the information presented. To do this, first of all, you need to know and understand exactly the visitor’s intent: what the site or a specific section is for if we are talking about a specific page of the site, what the visitor expects to receive from the site.
2. Content. The main factor is content that meets the needs of a potential client. Establishing communication with the user through content is the main goal of web design. It is wrong to consider the web design of a site without its connection with the content. At the same time, unique and high-quality content based on the study and analysis of user interests helps the site to take a leading position in the search results.
3. Typography. This may not seem evident, but certain typographic elements make the website’s design more attractive. Knowing and understanding typography, you can convey the idea of content not only through the content of the text but also through its graphic design.
4. Color scheme. The colour scheme of a page can also determine the emotional response to the site. According to research, most people decide to buy a product within a minute and a half. Moreover, such a decision is mainly based on the perception of the colour gamut that the user sees.
5. Navigation. There is no more disappointing thing for a user than being lost on the website while searching for something important. Easy navigation should be on any website. Confusing multiple transitions simply disorientate the user and do not help him find the information he needs. Therefore, the navigation system is considered the main criterion for a convenient resource.
These 5 criteria are not an ultimate choice as each website has its specifics. In our company, you can get an impeccable website design based on these main principles and your vision of the idea combined with our skills.